Work 08
I restructured the entire layout around a clear visual hierarchy. Products were given plenty of space, and copy was reduced to essential information. This helped users focus on what truly mattered — the products themselves.
The design direction leaned towards warm minimalism with clean lines and neutral tones. By removing unnecessary distractions, every choice felt more deliberate and meaningful.
Development in Framer ensured that the website remained lightweight and fast, with smooth interactions that guided users from browsing to checkout. I emphasized consistency, creating a cohesive visual language across all pages.
I implemented a CMS system for products, blog content, and promotions, allowing Vellon to update their store independently and maintain visual consistency even as they expand.
After launch, conversion rates improved due to the simplified flow and clearer content structure. Users spent more time exploring the product catalog and completing purchases with fewer steps.
The final result was an e-commerce site that feels honest, intentional, and aligned with the calm lifestyle values of the brand.
My Work
Newsroom
