How I Approach Each New Client Project

A clear, collaborative process that transforms ideas into intentional digital experiences through structure, communication, and thoughtful design decisions.

November 14, 2025 at 5:16 PM

November 14, 2025

Nov 14, 2025

Surfer paddling on a yellow surfboard in brown ocean waves

Every project begins with understanding — not designing. Before touching layout, typography, or structure, I take time to learn who the client is, what they believe in, and why the project exists. This phase sets the tone for everything that follows. Clear goals and honest conversations create a solid foundation for meaningful work.

The discovery stage is where alignment happens. I analyze the client’s brand, users, challenges, and vision. We discuss tone, aesthetics, functionality, and expectations. Whether it's a full website, a portfolio, or a product page, this shared clarity helps avoid guesswork and creates a direction that feels defined but still open to creativity.

Once the strategy is set, I begin building the structure — defining the information architecture, wireframes, and content flow. This is one of the most important steps because it shapes how users will experience the project. Good structure makes the final design feel effortless, even if a lot of thought goes into every decision behind the scenes.

When the foundation is ready, I move into the visual design phase. Here, minimalism plays a key role. I focus on spacing, rhythm, typography, and visual hierarchy. Instead of adding more elements, I refine what already exists — removing anything that weakens the message and enhancing anything that strengthens it.

Looking up at modern skyscrapers against a cloudy sky.

Feedback plays an important part in the process. I collaborate closely with clients to ensure the design not only reflects their brand but also aligns with their audience. This collaborative loop often leads to insights and decisions that make the project stronger and more authentic.

With design locked in, development begins. I build in Framer using a clean, modular structure that clients can maintain or expand in the future. The goal is always to create a system, not just a website — something flexible and stable that doesn’t break when new content is added.

Before launch, everything is tested: page speed, responsive behavior, accessibility, and user flow. Fine-tuning details ensures the final product feels polished and works seamlessly across devices. This step is about creating a smooth, confident experience for visitors the moment the site goes live.

After launch, I support clients with updates, iterations, or new features as needed. A website isn’t a final object — it evolves. My process is designed to create a long-term partnership where the project grows naturally and continues to reflect the brand with clarity and purpose.