A clean digital identity for a studio seeking clarity and modern presence.
A clean digital identity for a studio seeking clarity and modern presence.
Nordel Studio approached me with a brand that had grown outdated and inconsistent across platforms. Their digital presence lacked coherence, and their messaging no longer reflected the quality of their work. The first step was to understand not only their business but also the emotional tone they wanted their audience to experience when interacting with their brand.
Through discovery sessions, I mapped out their pain points, visual preferences, and communication goals. It became clear they needed a minimal redesign that embraced structure, balance, and a more confident voice. These insights guided every decision that followed.
Nordel Studio approached me with a brand that had grown outdated and inconsistent across platforms. Their digital presence lacked coherence, and their messaging no longer reflected the quality of their work. The first step was to understand not only their business but also the emotional tone they wanted their audience to experience when interacting with their brand.
Through discovery sessions, I mapped out their pain points, visual preferences, and communication goals. It became clear they needed a minimal redesign that embraced structure, balance, and a more confident voice. These insights guided every decision that followed.
I redesigned their brand system with a modern, typography-focused identity that prioritised legibility and intention. Each element was refined to create a system that felt timeless rather than trendy, with a visual rhythm that fit their clean aesthetic.
The website redesign followed the same direction: stripped-down layouts, bold typography, and carefully placed white space. The goal was to remove visual noise and create breathing room for their content and portfolio.
With Framer development, I turned these static designs into smooth, responsive interactions that felt effortless to navigate. Animations were kept minimal and subtle, reinforcing the brand’s calm and confident personality.
I also created a new CMS structure that allows them to manage their work more efficiently. Every piece of content was organized logically, making it future-proof and scalable as their studio grows.
After launch, user engagement increased significantly, and they received positive feedback from existing clients about the clarity and professionalism of the new identity. The brand finally reflected the standard of the studio’s work.
This project reaffirmed how powerful minimalism can be when applied with intention — a reminder that design is about clarity, not decoration.
